People Help Ukraine
How can you support the fight against injustice in just a few clicks?
How we created an intuitive platform that amplifies the impact of giving
People Help Ukraine is an initiative that brings together donors, volunteers, and organizations to direct aid where it's needed most. The original website served its basic purpose, but it had several limitations:
- Disorganized navigation – users struggled to find the right information or quickly make a donation
- Complicated content structure – the layout didn’t clearly explain how the initiative works
- Outdated visual style – the site lacked emotional resonance and didn’t build enough trust
- Limited interaction – visitors couldn’t easily volunteer or donate in just a few clicks
To redesign the platform into a seamless experience that earns trust and motivates people to support, partner, and volunteer - all in just a few clicks
We didn’t just refresh the site - we completely reimagined its role and built a user journey that feels simple, purposeful, and human
We created a clear and intuitive site architecture that helps visitors quickly find answers to essential questions: How to help? How to get help? How to join as a volunteer or partner? A well-defined information hierarchy reduces friction and guides users straight to the main goal - supporting Ukraine
The new design blends emotional imagery, clean typography, and a minimalist color palette that builds trust and inspires people to get involved
We implemented a simple and intuitive donation flow that allows users to contribute in just a few clicks. A clear explanation of how funds are distributed adds transparency and strengthens credibility
Built on Webflow, the site is fully optimized for performance and responsive across all devices - ensuring a smooth and reliable experience anywhere, anytime
- +40% increase in interactions with key CTAs (donations, volunteering, partnerships)
- Faster access to information thanks to the redesigned site architecture
- Stronger trust through transparent presentation of the initiative and clear, concise content
- Scalable by design - the platform is easy to expand with new features and connect with international partners
