Orient
Responsibility, style, and steel.
A lot of steel.
Digital transformation for Orient LTD - Ukraine’s leading manufacturer of liquid storage tanks, expanding its presence in Europe with a cutting-edge corporate website, multilingual SEO, and a powerful advertising strategy
Orient LTD has been driving Ukraine’s industrial sector forward for over 30 years. As a leading manufacturer of liquid storage tanks, the company has completed projects totaling more than 40,000 tons of steel - that’s the equivalent of 256 Boeing airplanes. And they do their job exceptionally well. Over three years of collaboration with Orient LTD (since 2022), we’ve proven that even a highly specialized niche can (and should) have a strong digital presence. Throughout our partnership, we generated nearly 500 qualified inquiries - including 98 contact form submissions, phone calls, emails, and messenger requests. The results were impressive (even more impressive was the cost per conversion.
Seeing these results, Orient LTD decided to expand its reach and bring Ukrainian quality to the European market. We proposed a complete digital transformation - because while their old three-page website was functional, it no longer aligned with the company’s image and goals. The task was clear: Develop a high-quality corporate website that reflects Orient LTD both technologically and visually. Ensure SEO optimization and search advertising campaigns across European markets with accessible logistics. Create 10 localized versions of the website.
We made a study of the European market and realized how important brevity and attention to detail are. We identified two areas of development: the production of new tanks and the repair of damaged ones. We talked to potential and existing customers and identified the most important attributes: projects, feedback, attention to quality, and a guarantee.
We made prototypes, conducted internal testing, and when we found feedback from our “buyer,” we plunged into the work with a bang.
Content, design, development, a lot of questions “is it perfect yet?”, the subtleties of translation into each of the 10 languages to preserve technological expertise, incredibly close and effective interaction between the SEO department and design and coders, 60 days and several (many) nights - and, voila - a cool website is here.
Two key landing pages
- Manufacturing and installation of tanks
- Restoration (repair) of existing tanks
These pages became the core of the advertising campaign.
- A separate search campaign was launched for each target country to take into account language and regional nuances
- We launched remarketing for those who have already visited the website to "catch up" with users and remind them of Orient LTD's offers.
- The site was immediately created with an emphasis on technical SEO and semantics for the necessary key queries
- We added a blog and detailed technical descriptions of each project to attract targeted traffic and strengthen the company's expert status
721 unique users - with a total of 3475 events recorded, that is, almost 5 interactions per visitor.
23 targeted actions on the site (clicking on the phone and starting to fill out a form): evidence that visitors are ready for communication and cooperation.
PPC campaigns consistently brought targeted conversions to pages, and remarketing brought back those who were hesitant to make a decision.
Thanks to a combination of advertising and SEO optimization, the new Orient LTD website received a steady stream of interested audience in two months. For an industrial-scale B2B segment, even 23 interactions can lead to several large contracts. Future plans include expanding to other European markets, strengthening content marketing, and scaling successful practices.
